HubSpot and CRM migration benchmarks 2026: what teams were quoted and what they reported

The findings in five points

• Consolidation leads the reasons to move to HubSpot. 62% of the organizations moving to HubSpot named one platform instead of several tools, and 46% named ease of use and team adoption (N = 13 organizations, calls June 2025 to October 2026).
• Data quality comes up for most organizations in the sample. 71% of the organizations raised duplicates, dirty data, missing fields or record cleanup in at least one call (N = 35 organizations, calls June 2025 to October 2026).
• Implementation durations stated in calls had a median of 4.5 weeks. The middle half of organizations fell between 3 and 9.5 weeks (N = 9 organizations, calls June 2025 to October 2026). These include our estimates and quotes and clients' own plans or past experience, not measured delivery times.
• Durations came from both sides. Of the 10 organizations with a stated duration, 80% heard one from us and 40% stated one themselves; some both (N = 10 organizations, calls June 2025 to October 2026).
• Salesforce and Pipedrive are the only source systems above the 3-organization cell floor. Across all 35 organizations in the sample, including those not switching to HubSpot, Salesforce was the named source system for 11% and Pipedrive for 11%; 20% named another source system and 23% had no CRM before (N = 35 organizations, calls June 2025 to October 2026).

How often does data quality come up?

We counted an organization when duplicates, dirty data, missing fields or record cleanup came up as a concern in at least one of its calls.

A concern raised in a call, not an audit of the data itself.

What implementation durations were stated?

These are durations for the whole HubSpot implementation or go-live, as stated in a call. They include our estimates and quotes and clients' own plans or past experience. A range counts as its midpoint, and an organization with several stated durations counts once, with the median of its calls. With 9 organizations this measure sits just above our floor of 8.

Medians and quartiles are rounded to the half week.

Who stated the duration?

For each organization where a project duration was stated, we recorded who stated it. One organization can hear an estimate from us and also state its own plan, so the shares do not add up to 100%.

Durations for the implementation and for the data migration both count here.

Why there is no migration-duration table: fewer than 8 organizations stated a duration for the data migration itself, overall or for any one source system, so this edition does not publish one. Migration durations will be added when a later edition reaches 8 organizations per measure.

Methodology

Source. Transcripts of our own calls in our call-intelligence tool: scoping and discovery calls, sales calls and delivery calls with companies planning or running a HubSpot or CRM project. Industry was not recorded per call.

Period. Calls held from 16 June 2025 to 15 October 2026.

Universe. 903 completed calls were in scope. 593 of them were caught by the keyword screen, and all 593 were extracted, with no failures. 372 calls discussed a CRM or HubSpot project. Of the relevant scoping and delivery calls, 85 had no single identifiable outside organization and were excluded; this includes internal-only calls and calls with more than one outside organization. That leaves 35 organizations.

Extraction. A deterministic keyword screen kept only calls that mention HubSpot and a project word such as migration, implementation or go-live, in English or German. Each remaining transcript was then sent to the AI model provider's API, for extraction only, and the model filled a fixed schema of categories and numbers for the call: the source system, stated durations and who stated them, any fee we named, whether data quality came up and the reasons for switching. Speaker names were replaced by roles before sending, but names and details said during the conversation were not removed. No transcript text or per-call answer is published; only the aggregates on this page are.

Organizations. Each call is assigned to at most one organization, with no chaining across calls. If the call's company records name exactly one outside company domain, that company is the organization. If they name none, a single outside email domain among the participants defines it. Calls whose company records name two or more outside domains, or that name none and have with two or more outside email domains (a client and its agency, say, or two prospects), are excluded, as are calls with neither. Staff of software vendors (for example a HubSpot rep on the call) and public mail providers never define an organization.

Unit: the organization. Several calls with one organization count once. Numbers: the median of its calls, with a stated range counted as its midpoint. Yes/no topics such as data quality: raised in any of its calls. Reasons: any reason named in its calls. Source system: the one its calls named most often; a tie counts as not stated.

Exclusions. Calls tagged Partnership, even with other tags, and cancelled calls are out. Calls without a single identifiable outside organization are out, which includes internal-only calls (the 85 above). Our internal calls attached to a client's company record count for that client. Fees in currencies other than EUR, HubSpot and other license prices, and values outside a plausible range are not used.

The N<8 rule. A measure is published only when at least 8 organizations contribute to it. Within a published measure, a share is shown as a number only when at least 3 organizations stand behind it; otherwise the table says fewer than 3.

Dropped by the rule in this edition: migration durations, overall and by source system; our fees for an implementation, for an implementation with migration and for monthly retainers; and how often data quality came up among organizations that stated a migration duration.

Limits

• The durations are estimates, quotes and plans stated in scoping and delivery calls, not measured delivery data, and the shares count organizations whose calls raised a topic.
• The sample is self-selected: companies that talked to a HubSpot partner. With 35 organizations it is small. The measures with N = 9 and N = 10 sit just above the floor of 8, and N = 13 is small too, so read the shares as a direction, not a market statistic.
• A model extracted the facts. It was told to leave a field empty rather than guess, and each answer was checked: wrong types or categories rejected the call's answer, and out-of-range numbers were dropped. It can still misread a call.
• Shares are rounded to whole percent; medians and quartiles to the half week.

We will repeat the extraction on later calls. Migration durations and fee ranges will be added when a later edition reaches 8 organizations per measure.

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