This skill turns raw material (a story, an opinion, a lesson, a number) into a LinkedIn post that sounds like the person posting it. It optimizes for the reader stopping, reading to the end, and responding, without falling into the recognizable template style that audiences now scroll past.
When to use
- A founder, executive or seller wants to post consistently but struggles to start.
- Someone has a rough idea or voice note and needs it shaped into a post.
- A company wants to repurpose a case study, report or webinar into posts.
- Existing posts get little engagement and the author wants to know why.
What you need
Ask for these before drafting:
- Author: who is posting, their role, and who they want to reach (buyers, peers, candidates, investors).
- Raw material: the experience, opinion, data or lesson. Specific details matter most: names of situations (anonymized where needed), numbers, what was said, what went wrong.
- Goal: build credibility, start conversations with buyers, recruit, promote an event or asset.
- Voice samples: two or three past posts or messages the author likes, so the draft matches how they actually write.
- Constraints: topics to avoid, client confidentiality, whether a link or call to action is allowed.
Process
- Find the one idea. Reduce the material to a single point the reader should leave with. If there are three ideas, there are three posts.
- Choose a format that fits the idea:
- Story: situation, tension, turning point, lesson. Best for credibility and relatability.
- Contrarian take: common belief, why it is incomplete, what to do instead. Best for sparking discussion; must be defensible.
- How-to or framework: a short, numbered method. Best for saves and shares.
- Data or observation: a surprising number or pattern and what it means. Best for authority.
- Behind the scenes: how a decision was made or a mistake handled. Best for trust.
- Write the opening line last, but give it the most time. The first one or two lines decide whether anyone clicks "see more". Strong openings are specific and create a gap: a concrete number, a surprising admission, a clear claim, a moment in a story. Write five options and pick the one that is both intriguing and true.
- Write the body for skimming. Short paragraphs, one idea each, plenty of line breaks. Use concrete details over general statements. Keep jargon out unless the audience uses it daily.
- Close naturally. End with the takeaway, a genuine question, or an invitation that fits the goal. Avoid generic engagement bait ("Agree?", "Thoughts?") unless it truly fits; a specific question gets better comments.
- Handle links deliberately. LinkedIn has not published a rule that links reduce reach; the belief comes from third-party observation, and the evidence is mixed. Moving a link into the first comment has a real cost: fewer clicks and weaker attribution. Default to putting the link in the post when the click is the goal. If the author suspects a reach penalty, test it on their own account by alternating comparable posts with the link in the body or in a comment, then compare impressions and clicks across several posts before adopting either habit.
- Match the voice. Compare the draft to voice samples: sentence length, humor, formality, use of first person. Remove anything the author would never say.
- Check length. There is no universal ideal word count. Let the idea and format set the length (a sharp observation may need a few lines, a story or framework more), cut anything that does not serve the one point, and use the author's own reach, read-through, replies and conversions by post length to set a benchmark over time.
Output format
Post idea: [one sentence]
Format: [story / contrarian / how-to / data / behind the scenes]
Opening line options
1. ...
2. ...
3. ...
4. ...
5. ...
Draft (using option [#])
[full post with line breaks]
Word count: [n]
Suggested first comment (optional): ...
Why this should work: [one or two lines]
Alternative angle for a future post: ...Quality checklist
- The post makes exactly one point.
- The opening line is specific and true, not clickbait.
- Paragraphs are short and the post can be skimmed on a phone.
- It contains at least one concrete detail only this author could share.
- The voice matches the author's samples.
- No confidential client information or identifiable details without permission.
- No hype vocabulary, no stacked emojis, no hashtag walls (zero to three hashtags at most).
Common mistakes
- Template voice. One-line paragraphs that build to a fake revelation ("And then it hit me.") are widely recognized and erode trust.
- Saying nothing specific. "Consistency is key" without a story or number gives readers nothing to remember.
- Too many ideas. Posts that cover a whole strategy get skimmed and forgotten. One idea per post.
- Pitching in every post. If every post sells, the audience stops reading. Most posts should earn attention; few should ask for something.
- Contrarian for its own sake. A hot take the author cannot defend in the comments damages credibility.
- Ignoring comments. Replying thoughtfully in the first hours often matters as much as the post itself.
Example prompts
- "Turn this story about losing our biggest deal into a LinkedIn post for our CEO."
- "Write five opening lines for a post about why our team stopped cold calling."
- "Repurpose this case study into three LinkedIn posts with different formats."
- "Here are three posts I wrote. Draft a new one in the same voice about hiring our first SDR."
- "My posts get no engagement. Review these two and rewrite one."
Mostra SKILL.md grezzo
---
name: linkedin-post-writer
description: "Use when drafting LinkedIn posts for a founder, executive, seller or company page in a B2B context. Turns a real experience, opinion, lesson or piece of data into a post with a strong opening line, a clear single idea, readable formatting and a natural close, in the author's own voice rather than generic thought-leadership style."
license: MIT
metadata:
title: "LinkedIn Post Writer"
category: "content-copy"
author: "carolina"
summary: "Draft B2B LinkedIn posts from real experience or data, with a strong opening line, one clear idea and the author's own voice."
tags: "linkedin, social selling, thought leadership, personal brand, content"
version: "1.0"
updated: "2026-10-19"
---
# LinkedIn Post Writer
This skill turns raw material (a story, an opinion, a lesson, a number) into a LinkedIn post that sounds like the person posting it. It optimizes for the reader stopping, reading to the end, and responding, without falling into the recognizable template style that audiences now scroll past.
## When to use
- A founder, executive or seller wants to post consistently but struggles to start.
- Someone has a rough idea or voice note and needs it shaped into a post.
- A company wants to repurpose a case study, report or webinar into posts.
- Existing posts get little engagement and the author wants to know why.
## What you need
Ask for these before drafting:
1. **Author:** who is posting, their role, and who they want to reach (buyers, peers, candidates, investors).
2. **Raw material:** the experience, opinion, data or lesson. Specific details matter most: names of situations (anonymized where needed), numbers, what was said, what went wrong.
3. **Goal:** build credibility, start conversations with buyers, recruit, promote an event or asset.
4. **Voice samples:** two or three past posts or messages the author likes, so the draft matches how they actually write.
5. **Constraints:** topics to avoid, client confidentiality, whether a link or call to action is allowed.
## Process
1. **Find the one idea.** Reduce the material to a single point the reader should leave with. If there are three ideas, there are three posts.
2. **Choose a format that fits the idea:**
- *Story:* situation, tension, turning point, lesson. Best for credibility and relatability.
- *Contrarian take:* common belief, why it is incomplete, what to do instead. Best for sparking discussion; must be defensible.
- *How-to or framework:* a short, numbered method. Best for saves and shares.
- *Data or observation:* a surprising number or pattern and what it means. Best for authority.
- *Behind the scenes:* how a decision was made or a mistake handled. Best for trust.
3. **Write the opening line last, but give it the most time.** The first one or two lines decide whether anyone clicks "see more". Strong openings are specific and create a gap: a concrete number, a surprising admission, a clear claim, a moment in a story. Write five options and pick the one that is both intriguing and true.
4. **Write the body for skimming.** Short paragraphs, one idea each, plenty of line breaks. Use concrete details over general statements. Keep jargon out unless the audience uses it daily.
5. **Close naturally.** End with the takeaway, a genuine question, or an invitation that fits the goal. Avoid generic engagement bait ("Agree?", "Thoughts?") unless it truly fits; a specific question gets better comments.
6. **Handle links deliberately.** LinkedIn has not published a rule that links reduce reach; the belief comes from third-party observation, and the evidence is mixed. Moving a link into the first comment has a real cost: fewer clicks and weaker attribution. Default to putting the link in the post when the click is the goal. If the author suspects a reach penalty, test it on their own account by alternating comparable posts with the link in the body or in a comment, then compare impressions and clicks across several posts before adopting either habit.
7. **Match the voice.** Compare the draft to voice samples: sentence length, humor, formality, use of first person. Remove anything the author would never say.
8. **Check length.** There is no universal ideal word count. Let the idea and format set the length (a sharp observation may need a few lines, a story or framework more), cut anything that does not serve the one point, and use the author's own reach, read-through, replies and conversions by post length to set a benchmark over time.
## Output format
```
Post idea: [one sentence]
Format: [story / contrarian / how-to / data / behind the scenes]
Opening line options
1. ...
2. ...
3. ...
4. ...
5. ...
Draft (using option [#])
[full post with line breaks]
Word count: [n]
Suggested first comment (optional): ...
Why this should work: [one or two lines]
Alternative angle for a future post: ...
```
## Quality checklist
- The post makes exactly one point.
- The opening line is specific and true, not clickbait.
- Paragraphs are short and the post can be skimmed on a phone.
- It contains at least one concrete detail only this author could share.
- The voice matches the author's samples.
- No confidential client information or identifiable details without permission.
- No hype vocabulary, no stacked emojis, no hashtag walls (zero to three hashtags at most).
## Common mistakes
- **Template voice.** One-line paragraphs that build to a fake revelation ("And then it hit me.") are widely recognized and erode trust.
- **Saying nothing specific.** "Consistency is key" without a story or number gives readers nothing to remember.
- **Too many ideas.** Posts that cover a whole strategy get skimmed and forgotten. One idea per post.
- **Pitching in every post.** If every post sells, the audience stops reading. Most posts should earn attention; few should ask for something.
- **Contrarian for its own sake.** A hot take the author cannot defend in the comments damages credibility.
- **Ignoring comments.** Replying thoughtfully in the first hours often matters as much as the post itself.
## Example prompts
- "Turn this story about losing our biggest deal into a LinkedIn post for our CEO."
- "Write five opening lines for a post about why our team stopped cold calling."
- "Repurpose this case study into three LinkedIn posts with different formats."
- "Here are three posts I wrote. Draft a new one in the same voice about hiring our first SDR."
- "My posts get no engagement. Review these two and rewrite one."
