GTM & RevOps skills for any AI assistant
Practitioner-written instructions that turn an AI assistant into a capable go-to-market operator. Each skill tells the assistant what to ask for, the steps to follow, the exact output to produce, and the checks to run before it answers.
Works with Claude, ChatGPT, Gemini, Copilot, Cursor and any assistant that reads markdown. No scripts, no APIs, no extra software.
npx skills add noahatcheckpoint/gtm-skills
Vous utilisez un assistant conversationnel ? Copiez le SKILL.md et collez-le dans les instructions de votre projet.
Licence MIT. Libre d'utilisation, de partage et d'adaptation.
All skills
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Outbound & Prospecting
Account Research Brief
Turn public information about a target account into a sourced one-page brief with priorities, likely pains, buying roles and an entry angle.
Carolina Decastri
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SEO & AI Search
AI Search Optimization
Get your brand cited and recommended in AI answers: audit buyer prompts, fix access, publish citable content and build off-site presence.
Noah Charak
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Analytics & Experiments
Attribution Model Design
Choose and specify an attribution approach that answers real budget questions, with the data rules, model choice and honest limits.
Harmeet Obhrai
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Content & Copy
Case Study Writer
Turn a customer success into a credible case study with a clear before, decision and after, plus short versions for sales and web.
Esther Widmann
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Retention & Expansion
Churn Risk Review
Spot at-risk customers early from usage, relationship and support signals, tier them by urgency and write a save plan for each.
Esther Widmann
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Outbound & Prospecting
Cold Email Writer
Write short, relevant first-touch cold emails built on a real trigger, one clear problem, believable proof and a low-friction ask.
Carolina Decastri
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Sales Execution
Competitive Battlecard
Build an honest, evidence-backed battlecard reps can use mid-deal: strengths, weaknesses, differentiators, traps and responses.
Carolina Decastri
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SEO & AI Search
Content Cluster Plan
Plan a topic cluster: a pillar page plus supporting articles mapped to buyer intent, linked together and sequenced into a calendar.
Noah Charak
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Content & Copy
Copy Editing Sweep
Edit existing copy in focused passes for clarity, specificity, voice, proof and flow, with a change log that explains every major edit.
Carolina Decastri
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RevOps & CRM
CRM Data Hygiene Audit
Score CRM data quality across six dimensions, size the business impact, and get a prioritised fix-and-prevent plan.
Harmeet Obhrai
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Retention & Expansion
Customer Onboarding Plan
Plan onboarding from handoff to first value: success criteria, phased milestones, owners on both sides, risk triggers and graduation.
Esther Widmann
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Sales Execution
Deal Qualification Review
Score a deal against MEDDICC on evidence, not optimism, and get the exact next actions that close each qualification gap.
Harmeet Obhrai
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Sales Execution
Discovery Call Prep
Walk into discovery with researched hypotheses, a sequenced question plan, a crisp agenda and a recap template that secures the next step.
Carolina Decastri
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Outbound & Prospecting
Email Deliverability Audit
Diagnose why emails miss the inbox across authentication, reputation, list quality, volume and content, then fix in priority order.
Harmeet Obhrai
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Analytics & Experiments
Experiment Design
Plan a GTM test with a falsifiable hypothesis, one primary metric, sample size, stopping rules and a decision written before launch.
Harmeet Obhrai
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Outbound & Prospecting
Follow-Up Sequence
Design outbound follow-ups where every touch adds something new, spacing widens, channels mix, and the last email closes the loop.
Carolina Decastri
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RevOps & CRM
Forecast Review
Pressure-test the forecast deal by deal with evidence rules, three independent views and a clear call with named risks.
Noah Charak
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Analytics & Experiments
Funnel Conversion Analysis
Find where your revenue funnel leaks, for which segments, and which fix is worth the most, using cohort conversion and velocity.
Harmeet Obhrai
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GTM Strategy & ICP
GTM Launch Plan
Plan a launch sized to its impact, with goals, owners, a pre-launch readiness gate, launch-week actions and a 90-day review.
Noah Charak
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RevOps & CRM
GTM Tech Stack Audit
Inventory every GTM tool, score adoption, overlap and true cost, and decide what to keep, consolidate, replace or retire.
Noah Charak
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GTM Strategy & ICP
ICP Definition
Turn your best and worst customers into an evidence-based ideal customer profile with a fit scoring rubric and hard disqualifiers.
Noah Charak
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Content & Copy
Landing Page Copy
Write conversion-focused B2B page copy matched to visitor awareness, with headline options, proof, objection handling and one clear action.
Carolina Decastri
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Content & Copy
Lead Magnet Ideas
Generate and rank B2B lead magnet ideas that solve a narrow buyer problem and lead naturally toward your offer, with gating and follow-up.
Carolina Decastri
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RevOps & CRM
Lead Routing Design
Turn messy assignment rules into an ordered routing tree with account matching, fallbacks, escalation timers and test cases.
Harmeet Obhrai
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RevOps & CRM
Lead Scoring Model
Design fit and intent scores weighted by real conversion data, with decay, negative signals and a threshold you can defend to sales.
Harmeet Obhrai
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RevOps & CRM
Lifecycle Stage Model
Define every lifecycle stage from subscriber to advocate with entry rules, owners and recycle paths so funnel numbers mean one thing.
Esther Widmann
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Content & Copy
LinkedIn Post Writer
Draft B2B LinkedIn posts from real experience or data, with a strong opening line, one clear idea and the author's own voice.
Carolina Decastri
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GTM Strategy & ICP
Messaging Framework
Turn positioning into a message house: core narrative, value pillars with proof, persona angles, and words to use and avoid.
Noah Charak
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Sales Execution
Mutual Action Plan
Co-write a dated close plan with the buyer, working back from their go-live need, with owners on both sides and named risks.
Esther Widmann
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Sales Execution
Objection Handling Playbook
Turn recurring buyer pushback into a playbook of diagnostic questions, talk tracks and proof points reps can use live.
Carolina Decastri
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Outbound & Prospecting
Outbound Campaign Ideas
Generate and rank outbound campaign concepts, each with a sharp audience, a reason to reach out now and an offer worth a reply.
Carolina Decastri
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RevOps & CRM
Pipeline Stage Definitions
Define deal stages by what the buyer has done, not what the rep has done, with exit evidence, required fields and stall rules.
Esther Widmann
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GTM Strategy & ICP
Positioning Statement
Build positioning from what customers would do without you, what only you offer, and the market frame that makes that value obvious.
Noah Charak
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Sales Execution
Proposal Writer
Turn discovery notes into a buyer-centred proposal with a forwardable executive summary, clear scope, priced options and next steps.
Esther Widmann
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Retention & Expansion
QBR Builder
Turn account data into a QBR executives attend: value against goals, insights, a forward plan, clear asks and a tight follow-up.
Esther Widmann
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RevOps & CRM
Sales and Marketing SLA
Write a two-way SLA with lead definitions, response times, follow-up effort, rejection rules and a shared scorecard both teams sign.
Esther Widmann
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SEO & AI Search
Schema Markup
Plan and write accurate JSON-LD structured data for each page template, matched to visible content and connected into one entity graph.
Harmeet Obhrai
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SEO & AI Search
SEO Audit
Run a structured B2B SEO audit across crawl, index, structure, content and authority, then rank fixes by business impact.
Noah Charak
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Outbound & Prospecting
Signal-Based Prospecting
Find the buying signals that predict deals for your offer, score them with time decay, and map each to a specific outreach play.
Harmeet Obhrai
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GTM Strategy & ICP
TAM Sizing
Size TAM, SAM and SOM bottom-up from account counts and contract values, with a top-down cross-check and every assumption exposed.
Harmeet Obhrai
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Questions about the skills library
What is an AI skill?
A skill is a single markdown file (SKILL.md) that teaches an AI assistant how to do one repeatable job well. It lists the inputs to collect, the process to follow, the format of the deliverable, a quality checklist and common mistakes to avoid.
How do I install a skill?
In agent tools that support the Agent Skills format, run npx skills add noahatcheckpoint/gtm-skills to install the whole library, or add --skill followed by a skill name for just one. In a chat assistant, open the skill, copy the SKILL.md and paste it into your project or custom instructions, or attach the downloaded file to a conversation.
Which AI assistants do the skills work with?
All of them. The skills are plain instructions with no scripts, plugins or API calls, so they work in Claude, ChatGPT, Gemini, Copilot, Cursor and any other assistant that can read text. Tools are mentioned only as interchangeable examples.
Are the skills free?
Yes. Every skill is MIT licensed and fully ungated: no sign-up and no email required. You can use, share and adapt them inside your company or for clients.
Can I edit a skill for my own team?
Please do. Skills work best when they carry your own context: your ICP, your stage definitions, your tone of voice. Download the file, add your specifics to the inputs and examples, and keep the structure.
Who writes the skills?
The Checkpoint GTM team: RevOps and go-to-market consultants who build these systems for B2B SaaS companies every week. Each skill names its author and the date it was last updated.
Vous voulez ces workflows dans votre équipe ?
Nous concevons et opérons les systèmes GTM et RevOps derrière ces skills pour les équipes B2B SaaS.