El playbook en la cabeza del founder no es un playbook
El outbound funciona, los ingresos crecen, y cada deal sigue pasando por el founder. El cuello de botella no es el headcount: el playbook vive en una sola cabeza.
Share of voice tracks your keyword rankings. Share of model tracks your citations in AI-generated answers. As more B2B buyers start their research in ChatGPT or Perplexity, the gap between those two numbers is becoming a pipeline problem, not just a marketing metric.
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