Carolina Decastri builds go-to-market engines for B2B SaaS companies, from HubSpot migrations and attribution to outbound and lead scoring. She has led projects for AppMagic, TrustYou, Duel, Voize, Sibill and AppFollow, and brings a background in venture capital company building that gives her an unusually broad view of what scaling teams actually need.
Carolina started in corporate at Allianz in Munich, studied entrepreneurship in Barcelona, and then spent close to three years in company building at the Berlin venture funds Atlantic Labs and Food Labs, working directly with founders on their first commercial milestones.
She built and ran a Founder Resources Platform serving 200+ founders with 100+ partner agencies and experts, and founded the START and Platform Crew communities in the VC ecosystem. That is where she learned what early-stage and scaling teams actually need, and what they don't.
At Checkpoint she leads HubSpot, outbound and RevOps engagements end to end: migrations, attribution, lead scoring, Clay-based outbound and board-ready reporting. She is HubSpot Sales Hub and Marketing Hub certified and works in English, Italian and Spanish.
Engagements Carolina has led or co-led at Checkpoint, with the vertical, the system and the impact.
Migrated AppMagic from Close to HubSpot and rebuilt the revenue operation around it: lead scoring, a closed-lost taxonomy, nurture and dashboards. Results: 3x inbound demo-to-opportunity conversion, €1.8M net-new pipeline in 90 days and forecast accuracy up to 88%. AppMagic's VP of Global Sales: “Carolina and the team operate as a true extension of our RevOps and Sales functions.” Read the AppMagic case study.
Moved TrustYou's marketing from Pardot to HubSpot: 56,000 contacts migrated with opt-in status preserved, web attribution live from day one, and lead scoring, ABM, buying intent and NPS running in HubSpot. Right-sizing the contact tier saved around €20,000 a year. From the marketing team: “HubSpot looks way better than Pardot and it feels way easier to use.”
Part of the Checkpoint team that has been Duel's fractional Head of Revenue Operations since 2023: HubSpot aligned with finance, Seed and Series A board reporting, a multi-pipeline architecture, and outbound and ABM infrastructure. Duel's COO: “We explored hiring in-house, but came back to Checkpoint because Fractional Senior RevOps leadership plus our internal GTM Engineer was the model that worked.”
Fractional marketing ops and RevOps for a Series A health-tech company: attribution at contact, deal and company level with backfilled history, a Subscriber to Lead to MQL to SQL lifecycle, an account-based board for SDRs, 600+ target accounts enriched in Clay, and clean ARR, ACV and quota data for investor reporting.
Leads the platform function for one of Italy's largest angel networks, with 300+ members: defined the deal-flow lifecycle and screening stages, mapped around 4,000 historical companies and deals into the Lighthouse deal-sourcing CRM, and built the IAG Connect member hub on Softr.
Project lead for a fractional RevOps engagement with an Italian financial-management platform serving around 5,000 SMEs: inbound lead scoring for a move upmarket, the outbound RevOps foundation for a team of 8 BDRs and 2 AEs, and sales compensation design in HubSpot.
Engagement lead: an inbound lead and account scoring plan, fixes to the HubSpot and Salesforce sync, form consolidation, and target lists for AppFollow's expansion into Steam publishers.
Five-month engagement building the outbound engine with ICP scoring, AI-assisted messaging and multi-step campaigns in Instantly. When the client team was stretched during a product launch, Checkpoint took over enrichment, turning 2,000 target companies into 200 verified contacts.
Building the go-to-market kick-start for Extract, the ELT and data-pipeline spinout of mobile attribution company Singular: ICP definition, Clay enrichment and a Smartlead and Lemlist outbound stack.
Founder-led GTM kick-starter: regular GTM check-ins, ICP and buyer personas, an Apollo and Koala setup, and product-feedback and demo sequences.
Carolina Decastri is a GTM and RevOps consultant at Checkpoint GTM, a Berlin-based RevOps consultancy and HubSpot Platinum Partner. She leads HubSpot, outbound and RevOps engagements and has a background in venture capital company building at Atlantic Labs and Food Labs.
AppMagic, TrustYou, Duel, Voize, Italian Angels for Growth, Sibill, AppFollow, Professional.me, Singular, Extract and Wasmer.
At AppMagic, the Close to HubSpot migration and RevOps rebuild delivered 3x inbound demo-to-opportunity conversion and €1.8M net-new pipeline in 90 days. At TrustYou, 56,000 contacts moved from Pardot to HubSpot and the company saves around €20,000 a year on its contact tier.
Yes. Carolina works in English, Italian and Spanish, and leads engagements with Italian companies such as Sibill and Italian Angels for Growth.
Migrating to HubSpot, fixing attribution or building outbound that actually books meetings? Book a call with Carolina.
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