GTM consulting that ships, not another slide deck
We help B2B SaaS teams design a go-to-market that works: ICP, channels, messaging, sales motion, then build it into your CRM, reporting, and enablement. One partner for the strategy and the execution.
What a GTM consulting engagement covers
ICP & Segmentation
Define your ideal customer profile with firmographic, technographic, and behavioral criteria. Build segments that drive targeted outreach and resource allocation.
Channel Strategy
Identify which channels will drive pipeline for your specific market. Prioritize inbound vs outbound, paid vs organic, partner vs direct based on data, not gut feeling.
Messaging & Positioning
Craft positioning frameworks and messaging hierarchies that resonate with different buyer personas and stages. Test and iterate based on conversion data.
Sales Motion Design
Define your sales methodology, qualification framework, and deal stages. Build the playbooks and sequences that turn strategy into daily execution.
Launch Planning
Structure product launches, market entry plans, and campaign calendars with clear owners, timelines, dependencies, and success metrics.
GTM Analytics
Build the measurement framework that tells you what's working. Attribution models, cohort analysis, and funnel metrics that inform real decisions.
GTM consultant, agency, or in-house hire?
| In-house hire | Traditional agency | Checkpoint (embedded) | |
|---|---|---|---|
| Time to impact | 3–6 months to hire and ramp | Fast to start, execution depth varies | Embedded in ~2 weeks |
| Execution | Rests on a single hire | Decks and recommendations | We build it in your CRM and stack |
| Typical cost | €120K+/yr plus equity | Retainer, scope varies | €15K–€90K project · €6K–€25K/mo |
| Main risk | A wrong hire costs quarters | Strategy that never ships | External partner, built to run without us |
From first audit to a GTM that runs itself
Audit your funnel, market position, data, and team. Find what's working and what's leaking.
Define ICP, positioning, channel mix, and sales motion. Build the GTM blueprint.
Turn strategy into systems: CRM configuration, automation, content, sequences, and dashboards.
Roll out with structured enablement, documentation, and clear success metrics.
Weekly metrics reviews and quarterly pivots based on what the data says.
Is GTM consulting right for your stage?
- Early-stage teams going from founder-led sales to a repeatable GTM motion
- Companies entering new markets or launching new products
- Revenue teams with traffic but poor conversion and unclear positioning
- Leaders tired of strategy decks that never become reality
- VC portfolio companies needing standardized GTM playbooks
Common questions about GTM consulting
What does a GTM consultant do?
A GTM consultant defines how a B2B SaaS company takes a product to market: ICP, positioning, channels, pricing, and sales motion, and, in our case, builds it into your CRM and reporting. We don't stop at a strategy deck; we ship the revenue operations behind it.
How much does GTM consulting cost?
Our GTM consulting runs €15K–€90K for project-based work or €6K–€25K/month on retainer, depending on scope and stage. Most engagements start within two weeks.
When should a B2B SaaS company hire a GTM consultant?
Usually when founder-led sales stops scaling, a new market or product launch is coming, or pipeline is growing but conversion and forecasting are unreliable. Seed through Series B is our sweet spot, though we work through Series C.
What's the difference between GTM consulting and RevOps?
GTM consulting sets the strategy, who you sell to and how. RevOps builds the operating system that runs it: CRM, data, process, and reporting. We do both, which is why the strategy actually ships.
How long does a GTM consulting engagement take?
A focused GTM build is typically 6–12 weeks. Many clients keep us on as an embedded RevOps partner to run and optimize the system after launch.
Where GTM consulting connects
Revenue Operations
The operating system that runs your GTM: CRM, data architecture, and process across marketing, sales, and CS.
Explore RevOps consulting →HubSpot Implementation
Where most of the build lands. Full portal buildouts and optimization from a HubSpot Platinum Partner.
See HubSpot implementation →CRM Migration
Moving off Salesforce, Pipedrive, or Attio? We migrate the data and rebuild the workflows with zero downtime.
See CRM migration →Ready for a GTM that executes?
Tell us your stage and your biggest GTM gap. In 30 minutes we'll map your current state and show you where the pipeline is leaking.
Book a GTM consulting call