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Case Studies

Real results. Real companies.

Here’s what happened when we embedded ourselves into the go-to-market operations of B2B SaaS companies that wanted to scale.

CRM Implementation Recovery Salesforce Strategy Fractional RevOps

Foodji: a Salesforce recovery that became a fractional RevOps partnership

Foodji’s first Salesforce partner couldn’t handle a sales motion built around physical units, multi-location accounts, deployment, and renewals. Checkpoint took ownership of the implementation, ran the Pipedrive-to-Salesforce migration as an operating-model reset, and stayed on as a fractional RevOps sparring partner for the VP Sales.

2.5 yrs
Multi-phase relationship
Pipedrive → Salesforce
Migration as operating-model reset
VP Sales partner
Ongoing sparring with Thorsten Schaar
“After I joined, Noah became a trusted sparring partner. He understood the history, the system, and the commercial context, so I could rely on him whenever we needed to challenge a decision or move an important RevOps topic forward.”
Thorsten Schaar Thorsten Schaar · VP Sales, Foodji
B2B foodtech · Workplace food infrastructure · Germany Read full story →
CRM Migration Revenue Operations Close to HubSpot

AppMagic: a Close-to-HubSpot migration that rebuilt the revenue engine

AppMagic led the mobile-app market intelligence category but was running its GTM on Close CRM with no lifecycle rigor. We migrated the platform and rebuilt the entire revenue operation on top: inbound conversion, lead scoring, closed-lost analysis, dashboards, and nurturing.

1
Full CRM migration
€1.2M
New pipeline
21%
More outbound volume
“Carolina and the team operate as a true extension of our RevOps and Sales functions. I’d highly recommend them to any B2B SaaS company serious about scaling their go-to-market.”
Abril Bautista Abril Bautista · VP Global Sales, AppMagic
Digitally enabled · Mobile app intelligence · Global Read full story →
HubSpot Implementation Series A

From spreadsheet chaos to a unified revenue system

A Series A SaaS startup was running sales on spreadsheets, marketing on Mailchimp, and support over email. We implemented HubSpot across all three hubs, built their first pipeline, and connected everything to a single source of truth.

3x
Pipeline visibility
68%
Faster deal cycle
100%
Team adoption in 30 days
Digitally enabled · Series A · 25 employees Read full story →
Revenue Operations Series B

RevOps transformation that unlocked predictable growth

A Series B company had strong product-market fit but no operational backbone. We designed their RevOps operating model, rebuilt their data architecture in HubSpot, and implemented forecasting that the board actually trusts.

4.2x
Revenue per rep
92%
Forecast accuracy
45%
Reduction in sales cycle
Digitally enabled · Series B · 80 employees Read full story →
CRM Migration Salesforce to HubSpot

Salesforce to HubSpot without a single day of downtime

A 120-person company needed to migrate from Salesforce to HubSpot: 50k contacts, 8k deals, 200 workflows, and 15 integrations. We planned, executed, and launched the migration in 8 weeks with zero data loss.

50K+
Records migrated
0
Days of downtime
40%
Cost reduction vs Salesforce
Digitally enabled · Series B · 120 employees Read full story →
GTM Strategy Market Entry

New market launch that hit pipeline targets in 90 days

A European SaaS company wanted to enter the US market. We built the ICP, channel strategy, outbound sequences, and HubSpot infrastructure. They hit their Q1 pipeline target in the first 90 days.

€2.1M
Pipeline generated
90
Days to target
34%
Meeting-to-opportunity rate
Digitally enabled · Series A · 45 employees Read full story →
VC Portfolio Multi-Company

Portfolio-wide GTM infrastructure for a Berlin VC

A Berlin-based VC needed consistent GTM support across 8 portfolio companies. We built a standardized HubSpot playbook, ran GTM maturity assessments, and provided fractional RevOps support across the portfolio.

8
Portfolio companies supported
6 wks
Average time to first dashboard
3x
Portfolio pipeline visibility
VC Fund · 8 portfolio companies Read full story →

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