The Go-To-Market Analysis → the fastest way to value with CheckpointGTM

As Ron and I were brainstorming the founding of Checkpoint Go-To-Market Consulting, we were determined to find a way to provide our clients with tangible value quickly and efficiently. Rather than getting our clients bogged down in numerous meetings or costly consulting services, we opted to develop a Go-To-Market Analysis that could set our clients on the path to success in just two weeks. Through this approach, we can provide our clients with the insights and recommendations they need to improve their go-to-market strategy and stay ahead of the competition.

The Go-To-Market Analysis is ideal for companies at any stage in their growth journey. Whether you're a startup looking to refine your launch strategy or an established enterprise seeking to optimize your go-To-market function, our service can help you build a playbook for growth–even in times of economic uncertainty. Our experience in Sales, Marketing, and Operations can provide valuable insights and recommendations to help you achieve your goals and take your business to the next level. Our Go-To-Market Analysis service is the perfect starting point, whether you're looking to improve your sales processes, streamline your marketing efforts, or optimize your tech stack.

To fully package it, we drew on our own experience and spent a lot of time speaking with leaders at SaaS’s such as Salesforce, HubSpot, Adjust, and Staffbase. By taking a comprehensive and data-driven approach, we believe we have developed a product that can bring value quickly.

Summary of The Go-To-Market Analysis

Introduction to Your Company:

We sit with you for a kick-off meeting, show you the steps we’ll be taking, and learn about your high-level issues in your go-to-market process.

Interviews with Your Team:

We conduct between three and five interviews with key stakeholders across your organization, including leadership, marketing, sales, inside sales, and account executives. This helps us get a comprehensive understanding of your current strategy, as well as any pain points or areas for improvement. We also look for differences in how people see the process and where gaps lay.

Systems Walkthrough:

You will do a walkthrough of your existing systems, processes, and tech stack so that we can identify any bottlenecks or inefficiencies that might be holding you back.

Tech Stack Analysis and Suggestions for Improvements:

We will analyze your current tech stack to identify opportunities to streamline processes and improve efficiency. We'll also make recommendations for new tools or platforms that could help you achieve your goals.

Data Quality Audit:

We'll conduct a thorough audit of your data to ensure that it's accurate and get you the correct data at the right time. This is crucial for building a strong foundation for your strategy.

GTM Review Scorecard:

Based on our analysis, we'll provide you with a scorecard that highlights your strengths and areas for improvement across key categories with a focus on long-term growth

Presentation of Findings with Next Steps for Key Projects:

Finally, we'll present our findings to you and your team and provide actionable next steps for key projects that will help you improve your strategy.