# Checkpoint GTM: GTM & RevOps Skills Library

> Free, MIT-licensed AI skills (SKILL.md files) for go-to-market and revenue operations work.
> Each skill works in any AI assistant. Raw markdown is linked next to every page.
> Install all: npx skills add noahatcheckpoint/gtm-skills
> Source: https://github.com/noahatcheckpoint/gtm-skills

## GTM Strategy & ICP

- [GTM Launch Plan](https://checkpointgtm.com/skills/gtm-launch-plan/): Plan a launch sized to its impact, with goals, owners, a pre-launch readiness gate, launch-week actions and a 90-day review. Raw: https://checkpointgtm.com/skills/gtm-launch-plan/SKILL.txt
- [ICP Definition](https://checkpointgtm.com/skills/icp-definition/): Turn your best and worst customers into an evidence-based ideal customer profile with a fit scoring rubric and hard disqualifiers. Raw: https://checkpointgtm.com/skills/icp-definition/SKILL.txt
- [Messaging Framework](https://checkpointgtm.com/skills/messaging-framework/): Turn positioning into a message house: core narrative, value pillars with proof, persona angles, and words to use and avoid. Raw: https://checkpointgtm.com/skills/messaging-framework/SKILL.txt
- [Positioning Statement](https://checkpointgtm.com/skills/positioning-statement/): Build positioning from what customers would do without you, what only you offer, and the market frame that makes that value obvious. Raw: https://checkpointgtm.com/skills/positioning-statement/SKILL.txt
- [TAM Sizing](https://checkpointgtm.com/skills/tam-sizing/): Size TAM, SAM and SOM bottom-up from account counts and contract values, with a top-down cross-check and every assumption exposed. Raw: https://checkpointgtm.com/skills/tam-sizing/SKILL.txt

## Outbound & Prospecting

- [Account Research Brief](https://checkpointgtm.com/skills/account-research-brief/): Turn public information about a target account into a sourced one-page brief with priorities, likely pains, buying roles and an entry angle. Raw: https://checkpointgtm.com/skills/account-research-brief/SKILL.txt
- [Cold Email Writer](https://checkpointgtm.com/skills/cold-email-writer/): Write short, relevant first-touch cold emails built on a real trigger, one clear problem, believable proof and a low-friction ask. Raw: https://checkpointgtm.com/skills/cold-email-writer/SKILL.txt
- [Email Deliverability Audit](https://checkpointgtm.com/skills/email-deliverability-audit/): Diagnose why emails miss the inbox across authentication, reputation, list quality, volume and content, then fix in priority order. Raw: https://checkpointgtm.com/skills/email-deliverability-audit/SKILL.txt
- [Follow-Up Sequence](https://checkpointgtm.com/skills/follow-up-sequence/): Design outbound follow-ups where every touch adds something new, spacing widens, channels mix, and the last email closes the loop. Raw: https://checkpointgtm.com/skills/follow-up-sequence/SKILL.txt
- [Outbound Campaign Ideas](https://checkpointgtm.com/skills/outbound-campaign-ideas/): Generate and rank outbound campaign concepts, each with a sharp audience, a reason to reach out now and an offer worth a reply. Raw: https://checkpointgtm.com/skills/outbound-campaign-ideas/SKILL.txt
- [Signal-Based Prospecting](https://checkpointgtm.com/skills/signal-based-prospecting/): Find the buying signals that predict deals for your offer, score them with time decay, and map each to a specific outreach play. Raw: https://checkpointgtm.com/skills/signal-based-prospecting/SKILL.txt

## Content & Copy

- [Case Study Writer](https://checkpointgtm.com/skills/case-study-writer/): Turn a customer success into a credible case study with a clear before, decision and after, plus short versions for sales and web. Raw: https://checkpointgtm.com/skills/case-study-writer/SKILL.txt
- [Copy Editing Sweep](https://checkpointgtm.com/skills/copy-editing-sweep/): Edit existing copy in focused passes for clarity, specificity, voice, proof and flow, with a change log that explains every major edit. Raw: https://checkpointgtm.com/skills/copy-editing-sweep/SKILL.txt
- [Landing Page Copy](https://checkpointgtm.com/skills/landing-page-copy/): Write conversion-focused B2B page copy matched to visitor awareness, with headline options, proof, objection handling and one clear action. Raw: https://checkpointgtm.com/skills/landing-page-copy/SKILL.txt
- [Lead Magnet Ideas](https://checkpointgtm.com/skills/lead-magnet-ideas/): Generate and rank B2B lead magnet ideas that solve a narrow buyer problem and lead naturally toward your offer, with gating and follow-up. Raw: https://checkpointgtm.com/skills/lead-magnet-ideas/SKILL.txt
- [LinkedIn Post Writer](https://checkpointgtm.com/skills/linkedin-post-writer/): Draft B2B LinkedIn posts from real experience or data, with a strong opening line, one clear idea and the author's own voice. Raw: https://checkpointgtm.com/skills/linkedin-post-writer/SKILL.txt

## SEO & AI Search

- [AI Search Optimization](https://checkpointgtm.com/skills/ai-search-optimization/): Get your brand cited and recommended in AI answers: audit buyer prompts, fix access, publish citable content and build off-site presence. Raw: https://checkpointgtm.com/skills/ai-search-optimization/SKILL.txt
- [Content Cluster Plan](https://checkpointgtm.com/skills/content-cluster-plan/): Plan a topic cluster: a pillar page plus supporting articles mapped to buyer intent, linked together and sequenced into a calendar. Raw: https://checkpointgtm.com/skills/content-cluster-plan/SKILL.txt
- [Schema Markup](https://checkpointgtm.com/skills/schema-markup/): Plan and write accurate JSON-LD structured data for each page template, matched to visible content and connected into one entity graph. Raw: https://checkpointgtm.com/skills/schema-markup/SKILL.txt
- [SEO Audit](https://checkpointgtm.com/skills/seo-audit/): Run a structured B2B SEO audit across crawl, index, structure, content and authority, then rank fixes by business impact. Raw: https://checkpointgtm.com/skills/seo-audit/SKILL.txt

## RevOps & CRM

- [CRM Data Hygiene Audit](https://checkpointgtm.com/skills/crm-data-hygiene-audit/): Score CRM data quality across six dimensions, size the business impact, and get a prioritised fix-and-prevent plan. Raw: https://checkpointgtm.com/skills/crm-data-hygiene-audit/SKILL.txt
- [Forecast Review](https://checkpointgtm.com/skills/forecast-review/): Pressure-test the forecast deal by deal with evidence rules, three independent views and a clear call with named risks. Raw: https://checkpointgtm.com/skills/forecast-review/SKILL.txt
- [GTM Tech Stack Audit](https://checkpointgtm.com/skills/gtm-tech-stack-audit/): Inventory every GTM tool, score adoption, overlap and true cost, and decide what to keep, consolidate, replace or retire. Raw: https://checkpointgtm.com/skills/gtm-tech-stack-audit/SKILL.txt
- [Lead Routing Design](https://checkpointgtm.com/skills/lead-routing-design/): Turn messy assignment rules into an ordered routing tree with account matching, fallbacks, escalation timers and test cases. Raw: https://checkpointgtm.com/skills/lead-routing-design/SKILL.txt
- [Lead Scoring Model](https://checkpointgtm.com/skills/lead-scoring-model/): Design fit and intent scores weighted by real conversion data, with decay, negative signals and a threshold you can defend to sales. Raw: https://checkpointgtm.com/skills/lead-scoring-model/SKILL.txt
- [Lifecycle Stage Model](https://checkpointgtm.com/skills/lifecycle-stage-model/): Define every lifecycle stage from subscriber to advocate with entry rules, owners and recycle paths so funnel numbers mean one thing. Raw: https://checkpointgtm.com/skills/lifecycle-stage-model/SKILL.txt
- [Pipeline Stage Definitions](https://checkpointgtm.com/skills/pipeline-stage-definitions/): Define deal stages by what the buyer has done, not what the rep has done, with exit evidence, required fields and stall rules. Raw: https://checkpointgtm.com/skills/pipeline-stage-definitions/SKILL.txt
- [Sales and Marketing SLA](https://checkpointgtm.com/skills/sales-marketing-sla/): Write a two-way SLA with lead definitions, response times, follow-up effort, rejection rules and a shared scorecard both teams sign. Raw: https://checkpointgtm.com/skills/sales-marketing-sla/SKILL.txt

## Sales Execution

- [Competitive Battlecard](https://checkpointgtm.com/skills/competitive-battlecard/): Build an honest, evidence-backed battlecard reps can use mid-deal: strengths, weaknesses, differentiators, traps and responses. Raw: https://checkpointgtm.com/skills/competitive-battlecard/SKILL.txt
- [Deal Qualification Review](https://checkpointgtm.com/skills/deal-qualification-review/): Score a deal against MEDDICC on evidence, not optimism, and get the exact next actions that close each qualification gap. Raw: https://checkpointgtm.com/skills/deal-qualification-review/SKILL.txt
- [Discovery Call Prep](https://checkpointgtm.com/skills/discovery-call-prep/): Walk into discovery with researched hypotheses, a sequenced question plan, a crisp agenda and a recap template that secures the next step. Raw: https://checkpointgtm.com/skills/discovery-call-prep/SKILL.txt
- [Mutual Action Plan](https://checkpointgtm.com/skills/mutual-action-plan/): Co-write a dated close plan with the buyer, working back from their go-live need, with owners on both sides and named risks. Raw: https://checkpointgtm.com/skills/mutual-action-plan/SKILL.txt
- [Objection Handling Playbook](https://checkpointgtm.com/skills/objection-handling-playbook/): Turn recurring buyer pushback into a playbook of diagnostic questions, talk tracks and proof points reps can use live. Raw: https://checkpointgtm.com/skills/objection-handling-playbook/SKILL.txt
- [Proposal Writer](https://checkpointgtm.com/skills/proposal-writer/): Turn discovery notes into a buyer-centred proposal with a forwardable executive summary, clear scope, priced options and next steps. Raw: https://checkpointgtm.com/skills/proposal-writer/SKILL.txt

## Analytics & Experiments

- [Attribution Model Design](https://checkpointgtm.com/skills/attribution-model-design/): Choose and specify an attribution approach that answers real budget questions, with the data rules, model choice and honest limits. Raw: https://checkpointgtm.com/skills/attribution-model-design/SKILL.txt
- [Experiment Design](https://checkpointgtm.com/skills/experiment-design/): Plan a GTM test with a falsifiable hypothesis, one primary metric, sample size, stopping rules and a decision written before launch. Raw: https://checkpointgtm.com/skills/experiment-design/SKILL.txt
- [Funnel Conversion Analysis](https://checkpointgtm.com/skills/funnel-conversion-analysis/): Find where your revenue funnel leaks, for which segments, and which fix is worth the most, using cohort conversion and velocity. Raw: https://checkpointgtm.com/skills/funnel-conversion-analysis/SKILL.txt

## Retention & Expansion

- [Churn Risk Review](https://checkpointgtm.com/skills/churn-risk-review/): Spot at-risk customers early from usage, relationship and support signals, tier them by urgency and write a save plan for each. Raw: https://checkpointgtm.com/skills/churn-risk-review/SKILL.txt
- [Customer Onboarding Plan](https://checkpointgtm.com/skills/customer-onboarding-plan/): Plan onboarding from handoff to first value: success criteria, phased milestones, owners on both sides, risk triggers and graduation. Raw: https://checkpointgtm.com/skills/customer-onboarding-plan/SKILL.txt
- [QBR Builder](https://checkpointgtm.com/skills/qbr-builder/): Turn account data into a QBR executives attend: value against goals, insights, a forward plan, clear asks and a tight follow-up. Raw: https://checkpointgtm.com/skills/qbr-builder/SKILL.txt